The Pete Hoodie
Eating finger foods while gaming has always been a sticky situation; dirty fingers stand in the way of getting that winning shot, so we introduced: The Pete Hoodie. Totino's in partnership with FaZe Clan invites gamers to bring back the joy and comfort of snacking whenever you want, however you want. Gaming is fun, but undoubtedly messy, so use your Pete Hoodie to wipe your hands clean after enjoying Totino's pizza rolls, detaching the fabric once you are done for an easy wash.
Design
We designed the hoodie so that it has a detachable component on the front for users to quickly wipe their hands while they're gaming. The component has a built-in sanitizer solution in the fabric that wipes that hand clean. To wash it, you just remove it from the hoodie, wash it with other colored clothes and put it back.
SOCIAL CONTENT
We launched the hoodie through social channels of FaZe Clan and Totinos.
FaZe Clan Website
FaZe Clan dropped the hoodie on the website for fans to purchase.
Copywriter: Valeri Belikin
Art Director: Javed
Creative Director: Marianna Ruiz