What would you do for a Klondike?

On National Ice Cream Day July 17th, Klondike – the iconic frozen treat brand – is celebrating its 100th birthday with a Klondike ice cream truck pop-up and is giving away FREE Klondike frozen treats! Additionally, fans complete a decade-themed “What Would You Do for a Klondike?” challenge on-site for a chance to win a Klondike 100th birthday cake made by the “Cake Boss,” Buddy Valastro. For those not around, fans can also enter to win on Instagram. BONUS: one lucky winner also has a chance to win the Klondike Kard that unlocks free Klondike treats for 100 years!

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SOCIAL CONTENT

We teased the launch on social media, created content, and received submissions from fans.

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We made, “What would you do for Klondike?” murals across the major cities as a part of the launch.

Copywriter: Emily Curran

Art director: Francesca Casillas, Javed

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