Don’t be a bystander
The best way to fight injustice is for the privileged to stand alongside the oppressed. We created a campaign for The Center for Missing and Exploited Children to bring the issue of child exploitation to people in their daily lives, so everyone has to question their complicity.
YouTube Ads
Unskippable Youtube pre-roll ads that feature voiceover montages of child exploitation survivors.
Collaborating with We're Not Really Strangers, a popular card game we created our own version of that called "A Conversation For the Kids" that encourages hard conversations. The questions help people explore their complicity and empathize with Children.
To make giving easier, we developed an interactive donation poster that accepts credit card and triggers and interactive experience which instantly turns credit card donations taps into synced video on the screens. When the card is tapped, a secure process quickly authenticates it and in split second activates a film sequence on the screen.
With the help of partner football clubs from the "Football Cares" initiative, ICMEC takes over the UEFA Champions League first group stage matches to shed light on the issue. Half of all ticket and merchandise sales go directly to the organization.
Copywriter: Ian Walker, Lauren Thomas
Art Director: Javed, Evangeline Zarpas
Strategist: Clarice Coleman, Taylor Ross