Don’t just call it a deodorant.

Dove Men+Care believes when men invest in caring for their skin – including their armpits – it pays off in confidence. And we know that guys are most attuned to their self-care and skincare routines at the barber.

Dove Men+Care takes over barbershops with a new skincare treatment - for your armpits. Because Dove Men+Care Ultimate antiperspirant is not just a deodorant.